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NFL Reportedly Plans to Change Start Times for Games Played in London

November 29, 2016   ·     ·   Jump to comments

The NFL's declining television viewership has been a hot-button issue all season, and the league is reportedly planning to change the start times for games played in London as a way to maximize exposure. 
Citing a person with knowledge of the situation, the Wall Street Journal's Joe Flint reported "games played in London will air in the afternoon in the United States along with the rest of the games" starting with the 2017 season.  
Flint added "ratings have been tiny" for games that have started across the pond at 9:30 a.m. ET. 
On Nov. 20, ESPN's Adam Schefter reported the league was considering tweaks to start times for the London games. Citing sources, Schefter said the London games will likely start at 1 p.m. ET along with the rest of Sunday's early slate.
"The reasoning would be to close a viewing window the NFL has created that extends the day and possibly detracts from interest in other games," Schefter wrote. 
On Oct...

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