NFL Is Playing a Game of Chicken with Football Fans

March 26, 2011   ·   Adam Coombs   ·   Jump to comments

As negotiations continue between NFL owners and players, the damage to the NFL brand grows.  Revelations that NFL owners were prepared to wait out the process with a “war chest” from television contracts has worsened the owners’ image. Both sides argue this is about fairness and playing the game of football. 
Regardless of what either side will claim, the fact remains this is about the money. It always has been about the money, and it always will.  Lockout or not, the NFL is playing with fire in the eyes of America.
The NFL is a $9 billion industry. The NFL is the sweetheart of American sports-fans.  No sport in America garners as much attention from fans and the media as the National Football League.  ESPN has made a fortune covering the NFL both inside and outside the lines.  The NFL even has its own channel to provide 24/7 coverage of training camp, combine and even older NFL films to appease the hungry fan base.  The NF...

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