Jacksonville Jaguars’ EverBank Field: NFL-Caliber Name Boosts City, Team

July 28, 2010   ·     ·   Jump to comments

Sure, it's great that the Jaguars' five-year naming rights deal with EverBank ends in three years without a corporate sponsor for their stadium. But the real victory is that they decided on "EverBank Field" instead of "EverBank Stadium."
It's true, of course, that the deal is a timely pick-me-up for the city of Jacksonville's NFL future.
Between hosting the Jaguars in faceless Jacksonville Municipal Stadium and filling less than three-quarters of its capacity on an average Sunday, whispers of the team's potential escape to Los Angeles have justifiably crept up.
Jacksonville owner Wayne Weaver will be glad, too, as revenue from the deal shoos the nightmare of red ink away from his team's books.
Since Alltel opted not to extend their 10-year partnership with the Jaguars in 2007, Jacksonville missed out on three years' worth of revenue from the facility.
And EverBank's five-year investment, long-term intentions, and parallel history to the team lend an air of mark...

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