Rex Ryan Effect: Why Celebrity Coaches Are Good for the NFL

January 19, 2011   ·     ·   Jump to comments

Rex Ryan took the podium for his first press conference as New York Jets head coach, overflowing at the brim with the same brash confidence that has since become hated, applauded, despised, lauded, resented and respected.
"If you take a swipe at one of ours, we’ll take two swipes at one of yours," Ryan said. "We’re going to turn the heat up, we’re going to let the fur fly, and let’s see what happens."
At the time, it seemed only like a bunch of hot air being fanned around by a 46-year-old journeyman defensive coordinator.
Almost two years to date and the fur is still in full flight. Only now, the vagabond is looking a lot like a squire.
23 wins, two postseason berths, consecutive AFC title game appearances and a potential Super Bowl ring don’t hurt.
Ryan says what he thinks and thinks what he says, but the weekly clinics in oratorical psychology are as calculated and deftly delivered as they are transparent.
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