Six Nations Rugby And The Super Bowl: More In Common Than It Seems

February 6, 2011   ·     ·   Jump to comments

You might be forgiven for thinking—were you American—that the entire sporting world pauses on its axis in awed silence as the brouhaha that is the Super Bowl sweeps towards NFL Championship Sunday.
The hype surrounding this annual-holiday event began months ago: Fox had sold every one of its £3 million advertising slots by last October. With an expected audience of around 150 million for at least part of the game—with many, it is claimed, tuning in just to see the lavish adverts—no wonder corporate America wants a piece of the action.
And even though this year will be the first in the Bowl’s history that cheerleaders do not play a part—the Green Bay Packers and the Pittsburgh Steelers are two of the few teams to have dispensed with their squads—the glamour quotient remains high.
Christina Aguilera will sing the National Anthem, the Black Eyed Peas are providing the half-time entertainment, and Usher, Slash, Maroon 5 and Kei...

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