The New York Super Bowl: Cold Idea With Warm Reasoning

May 27, 2010   ·     ·   Jump to comments

The NFL awarded the New York City area the 2014 Super Bowl, and online and TV weather reports for four years down the road immediately went into overkill.
Fierce winds, blistering-cold temperatures, and mixtures of sleet, snow, and a possibly blizzard are already being projected for what is being coined as the coldest game in NFL history.
So, while NFL fans and weatherpersons are worrying about the weather, marketers are worrying about the bigger picture: money.
A Super Bowl in the heart of the most marketable city in North America would probably classify as one of if not the biggest sporting events in recent memory.
The bright lights, mobs of civilians, and advertisement possibilities would help to clarify the little to no sense that it makes to play a game that strongly depends on weather conditions in the middle of winter in the Northeast.
The teams will be fine. Whether they’re accustomed to playing in domes or warm weather, coaches will formulate a s...

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