How Popular Can the NFL Become?

June 15, 2013   ·     ·   Jump to comments

Americans refer to baseball as their “national pastime,” but in reality, football dominates the sports landscape in the country that consumes more than any other.
Since its inception as a collegiate sport with no forward passing, football has transcended the sporting realm and become laced into American culture. The day of the Super Bowl, the most-watched television event in the United States, is virtually a national holiday. NFL Sundays have become a ritual, while even the most casual fans are engaged in fantasy football leagues once reserved for diehards.
The NFL has stitched itself securely in the fabric of American culture, entrenched not only as the top sports league, but the most popular form of television as well.
However, the league’s immense popularity brings a new set of issues that the owners must address: Has the United States finally been saturated with NFL football?
How Much Room Is Left to Grow?
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