Is Jerry Jones Pinching Pennies With Dallas Cowboys On-Field Product?

June 6, 2010   ·     ·   Jump to comments

If the Houston Astrodome was the eighth wonder of the world in its day, then the new Cowboys Stadium has to be the marvel of the modern era. Having toured the stadium twice in the past month, I am impressed more than ever with Jerry Jones as a visionary and marketing genius. It is hard not to be overwhelmed by the sheer magnitude, architectural ingenuity, and pure elegance of the place.
Cowboys stadium is the Crystal Cathedral of football venues.
There is, however, a couple of troubling, nagging questions gnawing at the back of my brain.
First, does Jerry Jones see his new stadium as the crowning achievement of his NFL career?
I mean, he already has his Super Bowl trophies. He bought himself enough good will in the early '90s to see him through the late '90s and early 2000s. Sure, he wants more. Of course, he would like to hoist another trophy or three.

But maybe, just maybe, he realizes that in the grand scheme of things, in the world beyond the NFL, that...

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