Josh Brown Case Proves That the NFL Learned All the Wrong Lessons from Ray Rice

August 23, 2016   ·     ·   Jump to comments

Imagine that you are a top executive in a major industry that also happens to be a cultural institution—you are a Roger Goodell type, in other words—and you want to address domestic violence in the most ineffective, superficial and counterproductive way possible. 
We will address why on Earth anyone would want to do such a thing in a moment. For now, just imagine that’s your agenda.
You can’t just ignore domestic violence, mind you. That might damage the brand and undermine the no-nonsense, law-and-order image you strive to cultivate. Plus, there was that incident with the video two years ago. Can’t let that happen again. So you want to take a tough public stand, but for some reason, you want to make sure that it is nothing more than a tough public stand.
Lucky for you, there’s a proven game plan you can follow:
Trivialize the crime. Recast habitual, chronic abuse that spans months or years as an isolated moment of weakness o...

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