NFL Lockout 2011: The Fan’s Demands For The New Agreement

January 16, 2011   ·   Ezri Silver   ·   Jump to comments

While the collective public waits with anticipation at what will occur in the push and pull between the owners—essentially a union you know as the National Football League (a.k.a. NFL) and the players that populate that league, represented by the union known as the National Football League's Player Association (a.k.a. NFLPA)—the voice of the source of funds remains unrepresented.
If you have not figured out who that is, then here is a hint: It is most likely you, the reader, and the fan.
The strongest union behind any form of entertainment is the fan that funds the source of entertainment. The media (i.e. television, radio, print, internet, etc.) would not be able to pay billions of dollars for broadcasting rights without the advertising revenue taken in from the advertisers (i.e. companies selling their products and services).  
In turn the advertisers would not be able to fork over the big dollars to the media without customers actual buying their good...

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