NFL TV Ratings Reportedly Down 8 Percent for 2016 Season

January 5, 2017   ·     ·   Jump to comments

The NFL reportedly experienced an 8 percent dip in television ratings during the 2016 regular season in comparison to 2015, according to newly released data.
Per ESPN.com's Darren Rovell, an average NFL game dropped in viewership from 17.9 million in 2015 to 16.5 million in 2016.
As seen in the following breakdown, viewership decreased regardless of the day of the week and the broadcasting network:
Per A.J. Perez of USA Today, the 8 percent decline actually represented a rebound from a 14 percent drop during the season's first nine weeks, which NFL's Executive Vice President of Media Brian Rolapp attributed to the presidential election: "Presidential elections have always had an impact on our ratings, so we were prepared for a dip this season. ... We're pleased at how our viewership rebounded after the election and are looking forward to what should be a very competitive and exciting postseason."
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