NFL’s Guerrilla Warfare: Commissioner Roger Goodell Takes Battle To the Trenches

March 18, 2011   ·   Gene Strother   ·   Jump to comments

Call it guerrilla warfare—or gorilla warfare, if you prefer. NFL Commissioner Roger Goodell decided to be the 800-pound gorilla in the living room of every NFL player.
Unsuccessful in moving the NFLPA so much as an inch in the owners' direction during mediation, Goodell has taken the fight to the trenches. He sent a letter to every player in the NFL.
Maybe he was inspired by the recent revolutions around the globe that have been fueled by social media, such as Facebook. Maybe he has seen the power of the grassroots to throw off leadership and blaze a new trail. Whatever his inspiration, the commissioner has side-stepped the decertified NFL Players Association and gone straight to the rank and file to plead his cause.
In his letter to the players, Goodell used several noted and battle-tested tactics.
First, he sought to plant doubt in the player's mind regarding the leadership provided by his representatives.
"Last Friday," Goodell writes, "The NFLPA walk...

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