Super Bowl Ad Lessons Learned, a Year After Commercial That Went Way Wrong

February 3, 2016   ·   Mike Tanier   ·   Jump to comments

There will not be any dead child commercials broadcast during Super Bowl 50.
At least, there won't be dead child commercials brought to you by Nationwide Insurance this year. Nationwide is taking the big game off. The company issued a brief statement early in the month in response to questions about its Super Bowl 50 advertising strategy:
We are not advertising in the 2016 Super Bowl. Nationwide has historically been selective in our marketing approach around the Super Bowl. This year, we are focused on increasing our support of the Walter Payton Man of the Year Award and supporting the players making a positive impact in their communities.
That's right: One of the NFL's principal advertisers is skipping the biggest global advertising event on the calendar, even though one of its most prominent pitchmen is also one of the starting quarterbacks.
No Peyton Manning humming odes to chicken parm this year. No Mindy Kaling vamping through a car wash.
Officially, it's...

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