Super Bowl Commercials 2013: Ads That Stole the Show on Super Sunday

February 6, 2013   ·     ·   Jump to comments

By most accounts, Super Sunday fell well short of the advertising bonanza fans have come to expect from sponsors.
Thirty seconds of air time cost advertisers $4 million this year, and with leaked ad spots and teasers available for weeks prior to the game, fans were right to have lofty expectations.
While Super Sunday lacked that one outrageous commercial that got everyone talking, there will still some pretty terrific ad spots. We’ll take a look at some commercials that stole the spotlight.
1. Ram Trucks: “Farmer”
Without question, Ram Trucks’ “Farmer” commercial was as good as we saw on Sunday. While other advertisers were failing with the tired humor viewers have come to expect year in and year out, Ram put out an ad spot that made people think.
Paul Harvey’s folksy poem over the still frames of farmers and tractors and small farm animals was a touching tribute the American farmer, and it was also a pretty...

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