The Tampa Bay Buccaneers Take a Page Out of NASCAR’s Playbook

January 19, 2011   ·     ·   Jump to comments

It’s no secret that NASCAR officials have watched the No. 1 sport in the country, the NFL, over the years for many reasons. It’s prudent to follow the thought that if it works for the NFL it might work for us. 
In the past the successful methods of NFL media and even playoff schematics have influenced NASCAR’s policy.     
NASCAR followed the NFL practice of arranging one hotel for media during an event with hospitality work areas.  The successful NFL playoff system prompted NASCAR to try to create the drama at season’s end with the Chase for the Sprint Cup.  
When the economy started to take a toll on NASCAR ticket sales last year it lowered prices and set up payment plans.  NASCAR also worked package deals with hotels and this year it is permitting soft-sided coolers and backpacks in the stands so fans can carry in more affordable food and beverage items. 
NASCAR listened to its fa...

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